Contents
1. Who We Are
This Privacy Policy applies to Betting Brainiac ("we", "us", "our"), an independent affiliate comparison website. When you visit bettingbrainiac.com, you are the data subject and we are the data controller under UK GDPR and the Data Protection Act 2018.
We process personal data responsibly and lawfully. This policy explains what data we collect, why we collect it, how long we keep it, and what your rights are.
2. Data We Collect
Data You Provide Directly
- Contact form submissions — your name, email address, and message content when you use our contact page
- Newsletter sign-up — your email address if you subscribe to updates
Data Collected Automatically
- IP address — logged automatically by our web server for security and analytics purposes
- Browser and device data — browser type, operating system, screen resolution, and referring URL collected via analytics tools
- Page view and click data — which pages you visit, how long you spend on them, and which links you click (including affiliate link clicks)
- Cookie data — see Section 4 for full details
We do not collect payment card information, national insurance numbers, passport details, or any sensitive personal data. We are not a bookmaker and we do not create customer gambling accounts.
3. How We Use Your Data
We use the data we collect for the following purposes, relying on the legal bases noted:
- To operate and improve the website (Legitimate Interests) — Analytics data helps us understand which content is useful and identify technical issues
- To respond to your enquiries (Contract / Legitimate Interests) — We use your name and email to reply to contact form submissions
- To send newsletters (Consent) — Only if you have opted in. You can unsubscribe at any time
- To track affiliate link performance (Legitimate Interests) — We track which bookmakers users click through to for commercial reporting purposes
- To prevent fraud and abuse (Legitimate Interests) — IP addresses and usage patterns help us detect and block malicious activity
- To comply with legal obligations (Legal Obligation) — We retain records where required by law
4. Cookies & Tracking
We use cookies — small text files stored on your device — to make our website work and to understand how people use it. The cookies we use fall into these categories:
Strictly Necessary Cookies
These are required for the website to function. They cannot be disabled. They include session cookies that manage navigation and security.
Analytics Cookies
We use Google Analytics to collect anonymised usage statistics. This helps us understand which pages are popular and how users navigate the site. Google Analytics data is anonymised before storage and is not used to identify individuals. You can opt out via the Google Analytics Opt-out Add-on.
Affiliate Tracking Cookies
When you click a bookmaker link from our site, an affiliate tracking cookie is set. This tells the bookmaker that you arrived from Betting Brainiac so we can receive commission if you register. These cookies do not store any personal data about you beyond a unique click reference ID.
Managing Cookies
You can control cookies through your browser settings. Disabling all cookies may affect site functionality. For guidance, visit allaboutcookies.org.
5. Third Parties
We share data with the following third parties, limited to what is necessary for the stated purpose:
- Google Analytics (Alphabet Inc.) — anonymised usage statistics. Data may be stored on US servers under EU-US Data Privacy Framework safeguards.
- Bookmaker partners — when you click an affiliate link, your click (but not your personal data) is tracked by the bookmaker's affiliate platform
- Web hosting provider — server logs including IP addresses are processed by our hosting provider
- Email service provider — if you subscribe to newsletters, your email is stored with our email marketing provider
We do not sell personal data to third parties. We do not share personal data with advertisers or data brokers.
6. Your Rights Under UK GDPR
Under UK data protection law you have the following rights regarding your personal data:
To exercise any of these rights, contact us via our contact page. We will respond within 30 days. We may need to verify your identity before processing your request.
7. Data Retention
- Contact form submissions — retained for 12 months, then deleted
- Newsletter subscriber list — retained until you unsubscribe
- Analytics data — retained for 26 months (Google Analytics default), then automatically deleted
- Server logs — retained for 90 days for security monitoring
8. Data Security
We take reasonable technical and organisational measures to protect your personal data from unauthorised access, loss, or disclosure. Our website uses HTTPS encryption. Access to any stored personal data is restricted to authorised personnel only.
No method of internet transmission is 100% secure. In the event of a data breach that poses a risk to individuals, we will notify the Information Commissioner's Office (ICO) within 72 hours as required by UK GDPR.
9. Contact & Complaints
For any privacy-related enquiries, Subject Access Requests, or complaints, contact us via our contact page and mark your message "Data Privacy Enquiry".
If you are unsatisfied with how we handle your data request, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
- Website: ico.org.uk
- Helpline: 0303 123 1113
Last updated: June 2026. This policy applies to bettingbrainiac.com. We review and update this policy annually or whenever our data practices change significantly.